In some special cases, printers will even use an actual press to make the prints, typically very expensive.
#DRAWDOWN PAINT SAMPLE MANUAL#
In other cases, drawdowns are made with a manual hand-roller. Part of the matching process involves making multiple “drawdowns” where a small of ink is applied to the printing material to test how well in ink formula will reproduce a specific color.ĭrawdowns are necessary to get to the closest matching color-the only way to determine what the ink really looks like on a substrate.Ĭonventional prints are sometimes created with a small, special printing machine simulating real printing conditions as closely as possible. Part of it is the production of a real physical target that allows partners to visualize the color before going to press. Unfortunately, creating an ink “recipe” is also quite involved. The process to show that an ink can match brand expectations is important.
The color match is done in an “ink kitchen”-a special room with special ink formulation software and equipment.
To ensure the same visual appearance, a printer or ink company performs a color match for each different printing material, on each different printing process. A brand’s colors may appear on a wide variety of substrates that can have different surface colors and printability. Marc Levine, Director of Business Development, GMG Americasīrands need to be assured that a printer, and a press, will meet the challenge of matching their colors. A Digital Process to Create Better Ink Drawdowns
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